This case was written by Joanne Brink, Alexandra Eurdolian, Loïc Garçon, Drew Gardiner, Natalie Jones, Catherine Mulholland and Petra ten Hoope-Bender under the supervision of Professor Gilbert Probst HEC – University of Geneva. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a [...]
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